Client:

Scope of Work:

Develop a comprehensive identity guide to differentiate and create individuality among SingHealth’s different sub-units and integrate these brand guidelines to all SingHealth collaterals

The Brief & Our Answer

The healthcare industry is beaming with new technological advancements and innovations and in Singapore, SingHealth is one of the biggest institutions multi-faceted with superior research facilities. The challenge was to showcase each of SingHealth’s sub-units uniquely, while still unifying them under one brand. To tie up all of their marketing collaterals, we created a brand guide that serves as a reference in creating brochures.